Client Overview

Helping the Helpers

The MSPCA is one of the most respected non-profit organizations serving animals in the Northeast. It was our mission to evolve their digital presence by giving them a powerful, yet flexible, platform for their voice and their work.

Our Solutions

During our discovery phase, we found many challenges that had to be solved for MSPCA’s users. During our workshops, we came to understand their varying needs, across both internal and external perspectives. The metrics we surveyed suggested that a much smaller website was needed to speed up user journeys and guide users to their desired areas smoothly. From there, we began to downscale the website while establishing a clear hierarchy to serve a variety of needs, including pet owner’s, medical services for animals, special event promotions, resource distributions, and increasing pet adoptions and donations.

Through our creative assessment and exploration, we did a complete overhaul of MSPCA’s digital brand, stripping everything down to the memorable MSPCA logo. We then created a design system that will not only hold up to years on the web, but also translate well into offline mediums. Internally, the custom WordPress CMS caters to the varying needs of all MSPCA’s departments, with a modular system that empowers team members to create and explore endless variations of web pages and content for years to come.

Key Areas of Focus

Looking for the details? Our digital services for MSPCA included:
User Experience & Strategy 

 

Responsive Design

 

Information Architecture

 

Digital Brand Refresh
Website Design

 

CMS Website Development

 

Modular Website Design

In Their Own Words

“Create + Conquer’s proposal for our website redesign stood out from the others, but it wasn’t until we actually started our project did I realize that they were actually very different than the other vendors we had worked with before. The professionals at Create + Conquer make your organization’s problems their own, and care as much about your project’s success as you do. They act as an extension of your organization, and our digital presence is stronger today because of their care, diligence, and creative problem solving.”

 – Dina Zawaski – Senior Web Marketing Manager, The MSPCA–Angell

Every great solution starts with a simple conversation.

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