Client Overview

Innovation That Will Shape the Future of Energy

For the last 5 years, 24M has been working tirelessly on perfecting their Semisolid Lithium-ion cell, a revolutionary technology that solves the grand challenge of energy storage by enabling a new, cost-effective class of the lithium-ion battery. The Cambridge-based innovator was founded in 2010 by Dr. Yet-Ming Chiang, Dr. Craig Carter, and Throop Wilder. Along the way, they raised $54.5 million in order to develop Chiang and team’s vision for their new battery cell technology.

Our Solutions

Create + Conquer partnered with the 24M team and Tier One Partners PR firm, to architect, design, and develop a website worthy of their technological achievement. Their website was created from the ground up, beginning with collaborative discovery and strategy workshops that led to fresh content architecture and user flow. From there, our team dissected the 24M brand, breathing in new life and meaning through intuitive website UI design, art direction for visual content, and an animated CAD video that summarizes the vision behind their innovation.

All of this work is built on the ever-powerful WordPress CMS platform, with modular controls that allow for easy site and content expansion as 24M unveils more of their work to the masses. The new 24M website is also built on a responsive framework, so that every user receives a tailored experience across every device and every platform.

Key Areas of Focus

Looking for the details? Our digital services for 24M included:
Branding & Identity


User Experience & Strategy


Responsive Website Design


Digital Brand Creative


UI Design


Modular Website Design


CMS Website Development

Every great solution starts with a simple conversation.

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