What exactly is a great web design? The term, of course, is relative, but the key elements to creating great web designs are very consistent.
So, what are the fundamental principles of a great design process? What other factors may come into play over the course of your project?
Trusting Your Web Designer
When looking for a web design partner, you should be searching for a team that will research, analyze, explore, collaborate, create and develop your new website to its fullest potential. A team you can trust.
Why? To develop a truly great web design, trust is as vital as any work done on your project. The foundations of all relationships, business and personal, are built on trust. Without it, your foundation is going to be shaky (and eventually crumble). Hold on, are we talking about love or web design here? Back to work!
As designers, it’s our
job duty to swing for the fences and show you the potential home runs for your design project. The greater your partnership and trust, the greater your results. In our increasingly crowded online world, good design is no longer good enough. Not trusting your design team strips away their power and ability to create something great. Allow your team to unleash their inner David Ortiz at the plate – not their Jackie Bradley Jr.
Prefer cooking to baseball? Not trusting your design team is like going to a 5-star chef and asking for a peanut butter and jelly sandwich. Granted, it may be the best PB&J sandwich you’ll ever eat, but by playing so safe, you’re not utilizing his amazing skill-set or maximizing the potential for an incredible meal. Instead, try telling the chef what you’re in the mood for, and let his creativity roam from there. You’ll rarely be disappointed if you approach your projects with an open-mind and a willingness to listen to new ideas.
Designing for Your Audience
Your unique audience(s), the people looking to purchase your goods or services, matter most in your design. They visit your website to inquire about services, learn about products, find out more about your company, and ultimately (you hope) buy something from you. The more intuitive you can make their experience, and the more helpful you are, the easier you can gain their trust and business.
So, for a great web design, designers must look through the eyes of your consumers when creating. By properly guiding their experience and catering to their needs and wants, with the appropriate visual designs and UX, your website truly becomes a sales tool, instead of a hurdle.
(Great) Designers also ask you to step outside of your own shoes and view your website through the eyes of your consumers. This can be very challenging, as design is subjective, and our comfort zones naturally lie in what we like – not necessarily what’s best for our target audience. Step back, take a deep breath and put aside your personal tastes. Change is the only constant in our online economy, but when you focus on making the right connections with your consumers, everyone wins.
By trusting your design team and allowing for creative exploration, you are giving up a bit of control in exchange for new perspectives on your business and audience(s). Once you have a great web design team in place, all you have to do is trust them.
Looking into your next web design, marketing, or redesign project? We’d love to learn more about your challenges and talk about how we can help.