The world knows Apple for their well-designed, award-winning devices and software. However, their influence reaches far beyond their products. Apple’s web design influence is just as big. I can’t count how many times clients have mentioned Apple.com as one of their favorite designed sites. They reference it because they want their site to look like it and hold it as the highest standard of web design.
While I agree that Apple’s site is beautiful, I also think they are one of the few companies that can pull off such a minimalist look. Now, a lot of that has to do with Apple’s phenomenal brand reputation. Everything they touch is gold. They don’t need all the visual bells and whistles to market their brand.
The other important factor is the wonderful photography of their beautiful products. Half the battle is the type of shot and its art direction. The other half is what you are shooting. Apple spent countless hours designing, refining and improving the design of their products. Their emphasis on product design is unmatched, as even the smallest details and considerations are integrated with purpose. Consumers admire the stellar look of their products the same way that car enthusiasts drool over Porsche’s vehicle designs. Bottom line – their products sell themselves. The photos are the eye candy.
Apple’s penchant for simplicity is another big reason behind the look and feel of their site. They put a premium on creating clear and concise experiences with all of their products, from the way that they look to the way that they feel in our hands. Careful attention is paid to the user experience of an iPhone or iPod, so that consumers can get from point A to point B with ease. Apple’s design team believes that everything that is designed should have a purpose. Otherwise, it’s useless and baseless.
When you put it all together, it’s apparent why Apple’s website looks the way that it does. Apple’s web design influence is impactful and simple all at the same time. Not too many consumer brands would have the guts to put out such a minimal website, but when you’re at the top of the food chain, you can make your own rules.
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